On the other hand, I'm happy for them. I'm not sure I can condone the act of signing with a major label like that (too big too soon too fast and all that) but good for them. They get to open for Coldplay; they get good producers and trips to LA. They get all the exposure a major label can afford, like Entertainment Weekly and Rolling Stone mentions.
It's a tradeoff; I just hope they don't lose the personality.